Tecate's Burro - Visual Identity

Tourists want to have fun, and Tecate's Burro's tourist attraction is all they need. Tecate's Burro is a small business that attracts tourists to visit its donkeys. They needed a brand identity that captured the spirit of the donkeys and Mexican culture at the same time. This was applied in a poster, a services menu, wayfinding signs, and a photo stand-in. They all worked together to attract tourists, help them through their visit, and make their experience memorable.