Alzheimer's - Awareness Campaign

The Alzheimer's awareness campaign focused on collecting donations for a fictional organization called Alzheimer's Hope Institute of Florida. The campaign took an empathetic approach to influence the audience into donating. It showed a sense of nostalgia through the lens of Alzheimer's patients when they look at pictures of forgotten loved ones. The campaign was designed into a poster, billboard, Instagram carousel, and Facebook ad to target the audience through various media.